Boston, MA. - The traditional model for surviving as an artist and thriving as a business in
the local fashion industry has become outmoded and irrelevant. Fashion is now about a complete
lifestyle. This lifestyle is about information, innovation and communication. Thanks to
limitless technology and passionate community spirit, the time has come for the cultural
reprogramming of a precious local resource -- the fashion professionals who live and work in
New England. Pioneers on the local fashion scene have undertaken an ambitious plan to engage the
future of fashion head on! Guerilla Fashion recognizes the need for a strategic change in how to
best nurture and celebrate fashion talent. It’s a brave new world of style.