Part 1

BRANDING Assessment

01. Does your schedule allow you to pursue the life you desire fully?

02. Does your social circle nurture you?

03. Is your home a nurturing environment?

04. Does your economic situation provide opportunities to invest in your future?

05. Do you currently have the skills to execute your ideas?

06. Do you have the educational background to support your career goals?

07. How do you imagine your work evolving?

08. How does your cultural history affect your goals?

09. What personal characteristic would you identify as an obstacle?

10. What personal characteristic would you identify as an asset?

If You Do One Thing…

Ask challenging questions that generate ideas and change.

Part 2

RESEARCH & DEVELOPMENT Assessment

01. What is your source of inspiration?

02. How will color influence your concept?

03. How large a project are you comfortable with?

04. What is your budget?

05. Which support systems do you need in place to move forward?

06. How many components makeup your idea?

07. How do the parts interact?

08. What is the best volume for you message?

09. How would you divide business and theatre?

10. What would take you to the next step?

If You Do One Thing…

Create a concept for your environment.

Part 3

MARKETING Assessment

01. Who do you want to serve?

02. How will you learn about your target audience?

03. What service do you wish to provide?

04. What information should definitely be included in your message?

05. What would you consider supporting information?

06. How would you best deliver your message?

07. What would be the buzz words that best describe your work?

08. What counter message would undermine your goal?

09. Is your message clear and concise?

10. Do you sincerely believe your message?

If You Do One Thing…

Strive to understand your message as completely as possible.

Part 4

PRODUCTION Assessment

01. What does your workspace look like? Or how do you envision it?

02. Who would be the best representative for your work?

03. How would you light your environment?

04. What music would be playing in your environment?

05. What kind of event would best represent your work?

06. What giveaway would remind people of you and your work?

07. What is the lifestyle you are selling/buying into?

08. What do you want a guest/client to learn from you?

09. What picture would be worth a thousand words?

10. Do you identify most with the past? present? future?

If You Do One Thing…

Decide how you’d like to deliver your work? First Class or Bulk Rate?

Part 5

THE HOOK Assessment

01. Are you an expert in your field?

02. Do you have a unique message?

03. Are you passionate about your goals?

04. Are you dynamic interacting with others?

05. What is the fun aspect of your work?

06. What is the serious aspect of your work?

07. What about your history is most human?

08. What about your goal is most exciting?

09. How would you describe yourself and your work in a nutshell?

10. Who could you team up with to build a bigger story?

If You Do One Thing…

Look at your work from every vantage point.

Part 6

SHIFTING GEARS Assessment

01. How much time are you willing to invest in your dream?

02. How would you define financial success?

03. How would you define critical success?

04. How would you define a successful lifestyle?

05. Which fields are connected to your career path?

06. Which alternatives would best utilize your skill set?

07. Do you identify yourself with your work?

08. Are you comfortable with change?

09. Would you consider pursuing an alternate path a failure?

10. What is the fulfillment you’re looking for behind the dream?

If You Do One Thing…

Be as fair and impartial as you can be about the big picture.